Jolene Jolene: SWap the game watch party

two Teams. One City.

Endless Energy.

A high-energy watch party meets cultural takeover in partnership with The Atlanta Dream and Jolene Jolene, Atlanta’s first bar dedicated to women’s sports.

We united both fanbases in a high-energy, culture-packed celebration proving that women’s sports are the most fun experience in ATL. It was more than a collab, it was a powerful cultural moment and strategic crossover event that fueled a new wave of fandom powered by ATL pride and the unmatched energy of women’s sports. Two teams, one roof, nothing but powerhouses. We set out to show the city who we are, and where we’re headed.

SWAP the game.

this is the moment to unite both fanbases in a high-energy, culture-packed celebration proving that women’s sports are the most fun experience in ATL. It’s more than a collab - it’s a powerful cultural moment and strategic crossover event that fuels a new wave of fandom powered by ATL pride and the unmatched energy of women’s sports. Two teams, one roof, nothing but powerhouses. Let’s show the city who we are—and where we’re headed.

One of Atlanta’s most beloved roasters. An Atlanta staple beloved for pouring a new narrative in coffee. One that uplifts black and brown producers, storytellers, and communities from bean to brew. Rooted in our shared mission to honor identity, uplift community, and champion underrepresented voices, together we served more than just coffee. We fueled connection, culture, and conversation. A partnership proudly born in ATL and shared with the world.
At 29, Sara is breaking barriers as one of the youngest women producers in Portrait Coffee’s network. Biomedical engineer by day and coffee producer by heart she spends her weekends on her family’s farm. incolombia honoring the traditions passed down by her father and grandfather. With every batch she processes, Sara is not just crafting excellent coffee, she’s championing the future of women in coffee and agriculture. Can we sip to that!?

Step into the vibe. ATL classics blasting, drinks flowing, and a glow that says you've made it. Spot the 'Welcome to the Club' signage. This is your invitation to belong. Come reppin' your favorite women's sports jersey or swap one on the spot, because fandom looks good on you.
We're starting the party early! With a live DJ set and curated sounds from a local female artist to open the night, ATL-style. We'll turn this watch party into a full-blown party celebrating ATL pride, women's sports, and the community we're building together.
From ATL with love. We're popping bottles as we open the night. Raise a glass with us to the women's sports scene in Atlanta and being together. Champagne on us for those that RSVP. Everyone else? Grab your drink of choice and join the toast. Bonus: RSVP = early access to limited-edition merch. Thank you card included.
Item description
Game on. Let's ride for the dream. Expect big screens, big energy, and even biger love for the hometown team. With mini mic moments, surprise cameos, limited-edition merch and more, we'll rep ATL loud. It's not just a watch party. It's a show of support. Let's pack the room with Dream energy.

What we did

Hosted at Finca to Filter. Step into the space and sip something special. Ease into your evening with a custom coffee tasting, full bar, and space designed for storytelling. Browse merch, sip our limited-edition blend, order an espresso martini, and get grounded in good vibes on the Beltline.