Jolene Jolene: SWap the game watch party

two Teams. One City.

Endless Energy.

As Speedy Turtles rolled into The Soccer Tournament, we knew our presence had to extend beyond the field. So we brought the brand to life in our hometown with a one-of-a-kind watch party in partnership with The Atlanta Dream and Jolene Jolene, Atlanta’s first bar dedicated to women’s sports.

We united three fanbases in a high-energy, culture-packed celebration proving that women’s sports are the most fun experience in ATL. It was more than a collab, it was a powerful cultural moment and strategic crossover event that fueled a new wave of fandom powered by ATL pride and the unmatched energy of women’s sports. We set out to show the city who we are, and where we’re headed.

SWAP the game.

This wasn’t just a watch party. It was proof that women’s sports can and should be celebrated in ways that feel communal, elevated, and joyful. We didn’t just show the game, we built a moment around it.

Our goal? Create a live event experience that activated the Speedy Turtles brand in real life, connected local fans to the team, and made people feel like they were part of it all.

Guests stepped into the vibe with ATL classics blasting, drinks flowing, and a vibe that said “you’ve made it.” The “Welcome to the Club” signage marked their entry into the Speedy Turtles universe. Fans showed up in their favorite women’s sports jerseys, or traded them on the spot, because fandom looks good on everyone.
We started the party early! We kicked off with a set only ATL could deliver. A local female DJ spun golden-hour magic and curated sounds to open the night, ATL-style. We turned the watch party into a full-blown party celebrating ATL pride, women's sports, and the community we're building together.
From ATL with love. We popped bottles to open the night, with Jenny Chiu toasting to women’s sports and this wild little community we’re building. RSVP folks got the VIP treatment (and early access to our limited-edition merch. thank you card included.) Everyone else? Grabbed their drink and jumped right in.
No halftime lull here. We dropped our first-ever, inaugural Speedy Turtles kit mid-game. Live Kit Reveal, beat drop, mic drop. Hype walk in. Walk out even louder. Phones up, jaws down, timelines flooded. Need we say more.
Game on. Big screens, bigger energy, and nothing but love for the home team. We threw in surprise cameos, mini mic moments, and merch that barely made it through the night. The Dream held it down on the court, and the Turtles made sure the room stayed loud.

The Impact: Fused two powerhouse teams into one unified, electric fan experience, showing how women’s sports and entertainment fuel each other | Created an iconic, shareable moment that positioned both teams at the heart of sport, culture, and entertainment. | Proved that grassroots women's sports activations can be cultural moments | Generated ATL-focused press and UGC across multiple platforms | Cross-Pollinated Fanbases and expanded team reach by bringing together fans of the WNBA, women’s soccer, TST, and ATL’s local sports scene into one shared space

What we did

Three powerhouses. One bar. Zero chill. We packed Jolene Jolene with a sold-out crowd of over 300+ guests repping jerseys, swapping gear, trading chants, blurring lines between sports, and uniting communities. The Atlanta Dream brought the hoops energy, the Turtles brought the soccer chaos, and Jolene Jolene became ground zero for an ATL women’s sports lovefest.