Steeped in story: footy x coffee
limited-edition roast
Coffee. Culture. Conversation.
Speedy Turtles FC is about more than the game, it’s about building culture around women’s soccer and creating moments where fans feel connected, inspired, and seen. With Portrait Coffee, a Black-owned Atlanta roastery rooted in storytelling and community, we saw an opportunity to create a boundary-breaking collaboration that connected the craft of coffee with the culture of the game. We centered the partnership around a limited-edition coffee blend that we curated together and a launch born directly into the community it was speaking to.
Our goal: Celebrate identity, spotlight the women breaking barriers in both coffee and footy, and create a cultural conversation that goes beyond the pitch.
The Coffee
The Coffee
We teamed up with our ATL fam @portraitcoffee to bring a limited edition coffee to life that’s bigger than just a brew.
Produced in Colombia by Sara Tobón.
Roasted in ATL by our friends at Portrait Coffee.
Brewed with purpose, and powered by our community.
Together, we uplifted women rewriting the game, both on the field and in the coffee. From the streets of ATL to the mountains of Colombia, from Atlanta to Cary. This is how we fueled the Speedy Turtles Era.
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One of Atlanta’s most beloved roasters. An Atlanta staple beloved for pouring a new narrative in coffee. One that uplifts black and brown producers, storytellers, and communities from bean to brew. Rooted in our shared mission to honor identity, uplift community, and champion underrepresented voices, together we served more than just coffee. We fueled connection, culture, and conversation. A partnership proudly born in ATL and shared with the world.
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At 29, Sara is breaking barriers as one of the youngest women producers in Portrait Coffee’s network. Biomedical engineer by day and coffee producer by heart she spends her weekends on her family’s farm. incolombia honoring the traditions passed down by her father and grandfather. With every batch she processes, Sara is not just crafting excellent coffee, she’s championing the future of women in coffee and agriculture. Can we sip to that!?
Producer: Sara Tobón
Sara Tobón’s Family Farm in Colombia
Welcome to the club
Hosted at Finca to Filter. We opened the evening with an immersive coffee experience designed to ground guests in story and craft:
Step into the space and sip something special. Ease into your evening with a custom coffee tasting, full bar, and space designed for storytelling. Browse merch, sip our limited-edition blend, order an espresso martini, and get grounded in good vibes on the Beltline.
Hosted by award-winning on-camera host, presenter, and cultural footy storyteller Megan Reyes, this intimate live panel explored the intersection of coffee, culture, and sport. We learned about the craft and journey of these farmers, the game’s deep cultural roots, and Portrait Coffee's founders on story-telling through coffee.
Aaron Fender | Portrait Coffee Founder → Sharing the origin story of Portrait and the importance of representation & storytelling through coffee
Hope Kemp-Hanson | Speedy Turtles FC → Exploring the rich cultural roots soccer has & the growth of the women’s game especially within Atlanta
Kayla Bellman | Finca to Filter Founder →
We opened the floor to come together. Not just as coffee lovers or footy fans, but as a community. The conversation opened up to connection. Wandering through the space, meeting someone new, and sipping the journey with a curated guided tasting as baristas break down every flavor, note, and narrative in your cup. Limited-edition Speedy Turtles x Portrait Coffee available only on-site. Plus an exclusive sneak peek at the kit reveal. All rounded out with a full bar, curated ATL sounds, and that unmistakable Speedy Turtles vibe.
The Impact: Celebrated and supported Colombian female farmers, creating a direct tie between consumer action and global empowerment | Expanded Speedy Turtles into lifestyle and culture, proving the turtles brand can live beyond the pitch | Engaged local community and fans deepening the emotional connection and brand loyalty | Garnered social media buzz and press coverage positioning the collaboration as authentic, purposeful, and innovative
Live Panel: Steeped in Story
Cultural Crossover: Mingle & Experience
The Launch
We celebrated the launch of our coffee with a cultural storytelling event, bringing together soccer fans, creatives, and the local community to celebrate craft, culture, and empowerment in one activation. This wasn’t just a coffee launch, it was a living, breathing intersection of sport and story. A night where culture, sport, and community collided.
For everybody in every space. In partnership with Peau de Loup, we created limited-edition, co-branded merch. Available for purchase, it was a tangible expression of inclusivity, expression, and breaking traditional barriers allowing everyone to take home a piece of the conversation.
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Peau De Loup disrupts the rigid structures of gendered fashion, creating apparel outside the binary that speaks to freedom of movement and self-expression
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Portrait Coffee deeply embedded in Atlanta’s Black cultural history is reclaiming and reshaping narratives around coffee and community.
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Finca to Filter reimagines coffee culture by emphasizing transparency, sustainability, and the human stories behind every cup.
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Speedy Turtles FC is not just a women’s soccer team at TST, it’s a platform for entertainment, storytelling, and pushing boundaries in the game
At it’s core, this collaboration was about breaking barriers in sport, in fashion, in identity, and in story-telling. Each partner from Peau de Loop to Finca to Filter to Portrait Coffee to Speedy Turtles FC are re-defining traditional spaces, making them more inclusive, expressive, and rooted in culture. Together, we built a multi-layered collaboration that bridges merch, sport, coffee, and cultural identity that is grounded in community, intersectionality, and creative expression.