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Skate Seoul

Project type

Award-Winning Undergrad Project

WINNER / Woolmark Performance Challenge
1st Place Winner of the Woolmark x adidas Performance Challenge. Hosted in Shanghai, China and final pitch presented in Munich, Germany to a panel of esteemed industry leaders.

Impregnating shear thickening fluid into the fibers of wool allowing me to create a collection that looks like streetwear but is actually protective gear to help the skateboarders of South Korea reclaim their story. Apparel is soft and flexible, but on impact it hardens.

Focus: Shear-thickening Fluid, Material Innovation, Streetwear Design

© 20124 by Hope Kemp-Hanson. Powered and secured by Wix

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