Our Brand DNA
Creative direction
Built Different. Built to Entertain.
Speedy Turtles FC isn’t just a team—we’re a show.
Fast, fearless, and a little offbeat, we’re here to shake up the game and steal the spotlight. Our identity is as electric and contagious as our play. Big energy, bold style, and a team that plays like we’ve got something to prove. Because we do. We’re setting the pace for women’s soccer at TST. From our kits to our content to the way we take the field, everything we do is designed to turn heads. Instantly recognizable. Unapologetically different. Impossible to ignore.
CREATIVE DIRECTION: Core pillars
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CREATIVE DIRECTION: Core pillars *
artistic craftmanship
We approach design like an artisan: thoughtful, curated, and made to be felt as much as it’s seen. There’s a handcrafted feel, woven into everything we do. Layered textures, tactile finishes, and details that invite you in. It’s sport with a human touch, crafted, not manufactured.
Playful luxury
We love our luxury with a little personality. Ours isn’t cold or stiff. It’s lived-in, eclectic, and a little unpredictable. Curated but comfortable, polished but never pretentious. It’s a vintage espresso cup holding your champagne. Elevated with an unbuttoned vibe made for people who know luxury is about the vibe, not the rules.
ECLECTIC SPORT HERITAGE
We’re rooted in the game, but our style plays everywhere. Retro athleticism, bold modern visuals, and cultural cues from far beyond the pitch collide here. It’s a remix of different eras, textures, and influences to create something that feels both nostalgic and new. All anchored in soccer’s soul, all undeniably ours.
Our feel: 85% Social Club (Think Soho House meets West Palm Beach) a little quirky but always refined. Sport culture, with taste.
85% Social Club > A curated world of culture, design, and artistry with an inclusive members-only feel and a dash of mischief. We speak like a design house, not a sports brand.
15% Soccer Team > The game is our foundation, but our vision is bigger than the field. Everything we do leads back to the sport, we’re just telling that story through a different lens. The style, the tone, the activations… all built from the love of the game, reimagined through the social club perspective.
The crest
Bold, Simplified Retro Soccer, Funky.
We drew inspiration from bold, simplified crests where strong shapes and striking symbols tell a story at a glance. We took that foundation and made it our own, crafting a crest that reflects who we are: dynamic, unconventional, and undeniably Speedy Turtles. The result is a crest that feels both familiar and fresh, rooted in soccer tradition yet built for a new era.
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An abstract representation of a turtle’s head, reinforcing the team’s identity while maintaining a sleek, modern aesthetic
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T&S. The initials of Speedy Turtles FC are designed in an abstract form that mimics a natural pattern found on a turtles shell - blending typography with symbolism
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A small but intentional abstract turtle tail, completing the design so that the entire crest forms a stylized turtle when viewed as a whole
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A subtle nod to retro soccer aesthetics, adding a classic, timeless feel to the design while maintaining a connection to the sport
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The overall crest shape mirrors the form of a turtle shell, reinforcing the team’s name and identity through a strong recognizable silhouette
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Tactics
We launched the brand like a drop, not a press release and the hype matched.
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Every post was built for shareability. Layered with personality, humor, and unexpected angles that kept fans refreshing the feed.
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Cultural storytelling that spotlighted players as people, not just athletes
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We didn’t rely on static marketing. We built real-time moments that created FOMO and urgency. Turning every activation into part of the team’s folklore.
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Limited edition collabs with purpose-driven brands
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Aka: weird, wonky, fun yet full of banter and competition. We talked a little shit but also talked like we were your friend.
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Live activations designed to surprise, connect, and convert fans IRL and make our team feel bigger than a bracket.
Our DNA
We’re where artistic craftsmanship meets playful luxury. Yes, we’re fun, but through our own lens. Unexpected, elevated, and effortlessly cool, our kind of fun comes with a witty, offbeat edge that sets us apart. We live at the intersection of eclectic sport heritage, bold modern visuals, and handcrafted details, always leaning into a tactile feel whether it’s in sport, craft, or culture. We exist outside of the ordinary, fusing retro athleticism with creative social club energy.
