The activations

  • Swap the Game watch party

    Speedy Turtles x Jolene Jolene x The Atlanta Dream. This wasn’t just a watch party, we teamed up for a crossover celebration of women’s sports like ATL’s never seen. As we rallied behind The Dream, we repped our favorite women’s jerseys ready to swap on-site with ATL sounds, champagne flowing, limited-edition merch, surprise cameos, and a live half-time Speedy Turtles reveal. And when the sun set? We turned into a full blown party with a sunset DJ set from a local female artist to close out the night.

  • Turtles Meet the Turtles

    Yes it happened. We went face to face with our namesakes and behind the glass. In an exclusive behind-the-scenes tour at the Georgia Aquarium, the Speedy Turtles met the actual turtles. We asked the tough questions: Are they fast? Do they play 7v7? Do they believe in us? A meeting of legends took place. Bonds were formed across species. Call it turtle magic, call it pregame superstition. Either way we left with proof that slow and steady can have a killer first touch when moving with intention.

  • Steeped in Story

    Coffee, Culture, Conversation. The community joined us for an intimate afternoon as we celebrated the launch of our Speedy Turtles x Portrait Coffee blend. Sourced from Colombian women-led farms. Roasted locally in ATL. Rooted in stories of women breaking barriers in coffee and footy. With vinyls playing and cups in hand, we settled in for an intimate panel hosted by Megan Reyes on the intersection of sport, identity, and impact. Then sipped the journey ourselves with a curated guided tasting.

  • Open Practice

    Come kick it with us, literally. We opened up the field for a special Saturday session with an open practice and inside look at the chaos, chemistry, and pure footy magic that fuels STFC. We don’t gatekeep greatness. We met the squad, felt the pace, heard the banter, and watched the turts cook. From warm-ups to cool down, it was an all-access pass to the pre-tourney pulse. And trust us, it was fast, fearless, and so very us.

  • The Shell Shocked Playlist

    This wasn’t just a playlist, it was the heartbeat of Speedy Turtles FC released to the world. The Shell Shocked playlist was our unofficial pregame hype, locker room soundtrack, post-game cooldown, and 3AM dance break…all in one. Curated by the squad, for the squad. From Jersey club to Brazilian funk, Beyoncé to Bad Bunny, it was the pulse of the Turtles: loud, full of bangers, and built for movement.

  • 2025 Training Camp

    Before we made noise on the pitch, we put in the work. This was the birthplace of the Speedy Turtles. Where we found our rhythm, our identity, our weird little magic. Where strangers became teammates and teammates became family. It wasn’t about getting it perfect, it was about getting it ours. Training Camp was where the Turtles were born. Not in the headlines, but in the work

  • ATL Vibe First serve

    Speedy Turtles x ATL Vibe. The turtles pulled up for the semi-final match of The Vibe. We partnered together as the honorary First Serve guest for their home match in front of a packed crowd kicking off the game in true turtle style. We hit the first serve, cheered courtside, made some noise, and showed up to celebrate this new wave of ATL women’s sports. A night of sisterhood, support, and first serve energy.

  • ATL Takeover Weekend

    Honey, we're home! This weekend was a love letter to our city, and the official invite into the world of Speedy Turtles FC: women’s football club turned cultural curator. From the pitch to the dance floor, it was a celebration of who we are and where we came from. All rooted in community, all for the city we call home. This was women’s sports reimagined, our introduction to the world. This is how you enter the Speedy era. Welcome to the club.

  • ATL United x STFC

    We brought the shell to the Benz. Speedy Turtles x Atlanta United was a cultural handshake between two clubs who believe in more: more fun, more fans, more love for the women’s game. Atlanta United gifted us a custom kit with ‘Speedy Turtles’ on the back. It was more than a jersey, it was recognition. Respect. A nod that women’s football belongs in every arena. ATL repped us. And we repped them right back.